Overview

TreeHouse's customers have visions for their homes, and it's the responsibility of the businesses to meet them at that vision and guide them through the unknowns of a home design project. This application came from a struggle that customers often have - a vision in their head, but not able to communicate it. 

We analyzed hundreds of home styles (interior and exterior), and built a recommendation system that auto suggests products, colors and materials based on a quick survey. Along with the primary style recommendation, we also recommend similar secondary and tertiary styles for the customer to start exploring through a digital experience. While the customer is in the exploration process (dreaming phase), customers can add photos, furniture, and colors to their mood board. Once they've settled on a board, they meet with a TreeHouse design consultant, who uses the board as a starting place for the remodel project.

Creative Director (2017)

Project role: Research, Strategy, Interaction Design, Visual Design

Technology: React native/web application