I've been working on a redesign of all of PLH's packaging for a while now. Some of the items are finally rolling into stores, so I wanted to give a glimpse into where the brand is headed.
Some ideas I wanted to convey with the new packaging:
- Incorporate Lifestyle Photography to convey the product use (Photography done by me)
- Increase brand recognizability
- Increase package consistency
- Simplify / Bring Clarity / Need "Pop From the Shelf"